COUNTERTOPS: First there was PaperStone, now there is EcoTop
October 19, 2007
Continuing with our trend of bringing you the most up-to-date information about greener countertop materials, GetWithGreen.com sat down with Joel Klippert to discuss his new company and countertop product - EcoTop!
In the Beginning
Before we get into the details of EcoTop, we need to introduce you to EcoTop creator, Joel Klippert. While Joel’s product is just now hitting the market, Joel is by far no stranger to eco-friendly countertops. In 2001 Joel founded KlipTech Composites, Inc., and produced the well know PaperStone countertop product. At the time Joel wanted a strong, durable product made out of recycled materials. Being an early innovator in the eco-friendly countertop market, Joel’s team created the best product they could offer at time given that supporting suppliers (e.g. paper, wood, & resin) were less interested in our environment. Pushing forward, Joel brought PaperStone to market, and since that time it has grown to what we all know it as today.
In 2007 Joel left the PaperStone team, and went underground founding Klip BioTechnologies, LLC. Klippert was not sitting idle, instead he was continuing his longtime goal of advancing countertop materials even further. Joel was set on a mission to create the most durable and color fast countertop material on the market, and one that had mass consumer market appeal. The product had to appeal to his family, their friends, and the mainstream residential market, or it was not going to be a success in his mind.
Joel assembled a dream team of inventors and financiers to assist him in bringing his game changing vision to life. Suppliers who weren’t interested in green alternatives at the time PaperStone came to life, were now embracing Klippert’s efforts. Billion dollar companies were stepping up to the plate. With master chemists (and team) he needed to formulate a resin (material binding the product together) that was eco-friendly, strong/binding, and light in actual color, because the original PaperStone product was limited to dark colors due to a reliance on a dark resin.
EcoTop
The outcome of the past year, is what we will all soon know very well as EcoTop. EcoTop is made from 50% recycled wood & paper, and 50% bamboo. The only tree fibers in the product are recycled fibers (vs. virgin fiber used in some other products). The resin that binds the wood, paper, and bamboo is 100% water base, and VOC and petroleum free.
EcoTop is UV stable, and therefore will not fade, or change. The product is durable. Joel is quick to point out that EcoTop is a solid surface that could compete with Corian. The product has the strength of a Phenolic (used in PaperStone and Richlite), with the color fastness and consistence of Formica, a decorative laminate. The product can be sealed, but it is not required. The company does offer an all natural organic Soy Oil, Palm Oil & carnuba,wax finish. Any scratches can be simply sanded out with a ScothBrite pad or sand paper on a random orbit sander. EcoTop is easy to repair with standard tools, says Klippert. According to Joel, the product can be used anywhere from the kitchen to the garage. EcoTop does not harbor bacteria.
There are three EcoTop colors in production at the company’s large capacity 300,000 sq/ft manufacturing plant in Tacoma, Washington: Black, Snow White, and Ivory (off-white). By the first quarter 2008 they expect to have ten colors in production. EcoTop is sold factory direct at this moment, but it won’t be that way for long. The product is soon to be sold via a nationwide network of whose/who of distributors and retailers!
Retail pricing for EcoTop is expected to start at approx. $35 a sq. ft. EcoTop comes by the sheet in ¾” or 1″ thick in 30″ & 60″ wide by 12′ in length. EcoTop is the ultimate DIY product as well, as it only takes wood working tools to install such as a circular saw, router and random orbit sander. Klippert states, that this is the only solid surface product on the market that a DIYer can install and still maintain the 10 year warranty.
Joel, and the EcoTop team, have what we believe is a game changer with this new green countertop alternative. The company will have a brand new website at the end of October, promising all you will need to get going. GetWithGreen.com thinks this is going to be the one green countertop option that will hit the home remodel/improvement market with mass market appeal over the next 12 months - and Klippert has built his business with the scale to deliver. We think everyone should consider it for their upcoming remodel.
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I love this article about the new ecostone but have one question-can you use this in the kitchen or bathroom? I have a product in my house that is countertop made out of recycled wood (environ composites) and they tell you, you can not use it in a bathroom or kitchen. I would be very worried using this product in either place because of the possible delamination of the wood and bamboo with water. Absolutely seal it you use it there. I sealed my enviro composite desktop in case I spilled something. Great price too. anna http://www.green-talk.com
Thanks for the kind words about the new product, I really can’t thank you enough for your support. I always strive to make new and improved products and getting support like this makes it all worth while. I hope EcoTop lives up to everyones expectations.
This looks to be a great product! Can’t wait to see it hit the market soon.
Regarding the moisture resistance of the EcoTop and the possibility of delamination and the requirement for sealing: The EcoTop is completely different from the EnvironBioComposite. An excellent material, the EnvironBC is not suitable for moisture areas without a strong sealer, as Anna mentioned. The EcoTop is produced using completely different technology and is specifically intended for use as countertop. It is extremely water and stain resistant without any additional sealer; the finish Joel mentions is simply to help maintain the final finish appearance from the fabricator. The EcoTop will NOT delaminate unless errors are made with the use of screws during fabrication and installation. Moisture will essentially have nil affect on this material in a residential installation regardless of whether one uses the finish or not. Thanks.
I fell in love with paper stone when I first saw it—now ecotop. I am thrilled!
you know.
Would love to know more about using it in the kitchen— mostly worried about my husband ruining it by putting hot hot pans on it or using it as a cutting surface. can’t teach an old dog new tricks
Any chance of samples? Thanks so much and good luck.
You can absolutely use this in both kitchen and bath - believe me, thousands of Starbucks wouldn’t be using Paperstone (and now Ecotop) if it wasn’t perfect for wet, high-traffic counter and prep use!
I’ve seen it in two kitchens and was very, very impressed with how good it looked.
EcoTop looks enticing without the shortcomings of paperstone and better cost than IceStone. What is the contact information to order direct, get samples or find a distributor in/near Connecticut?
I still like PaperStone better. From what I have heard MR.Klippert was not entirley truthful in the past about some PaperStone products, which led to his dismissil at Paneltech(PaperStone). Those problems have now been fixed with PaperStone, and that truly is a wonderful Eco Prodcut. So I will wait for some folks I know to test this first, and make sure this product truly is what it says it is.
I like the look of a lot of these different Eco prodcuts. My favorite so far( not to take a away from the Topic at hand) is vetrazzo. Recycled glass & Concrete. Just really neat stuff.
Mr. Klippert can you please tell me where you earned your chemistry /bio degree to invent and formulate the original concept?
How is this product with stains? coffee? fruit juice?
We see lots of posts about EcoTop being a “truly green” material, and feel that the consumers aren’t getting all the information available. EcoTop apparently does not have chain of custody for FSC, which means they cannot claim to be using an FSC material. Also - “water-based” does not always equal green. Since their product is proprietary, they do not have to release each ingredient or source, which can be very misleading, to say the least. We’ve seen delaminated samples of this product -at a point when it was supposedly ready for market. When new products are rushed to market too fast to cash in on green, it gives all green products a bad name. We should be critical of green claims, in this world where everyone is ready to jump on the green bandwagon.
Josh I’m a LEED certified architect and I take green claims very seriously and I checked the SCS certification and the FSC certification that EcoTop has and they are both valid and current so I’m not sure where you get your info on this product. I also talked with the company that makes the resin and they are Greenguard certified and stated that the resin used in EcoTop is 100% water based and the product is VOC free. These are easy claims to check on via the internet, I think you might want to get your facts straight before you slander products on a message board.
I love these paper based products and have used them for many years. I’ve know Mr. Klippert since his days back at Richlite and I’ve toured his old facilities and his new facilities and I must say he has been a pleasure to work with and a true visionary. I know first hand what problems with manufacturing these products have gone through and I know why Mr. Klippert sold off the PaperStone product to Paneltech. It wasn’t because anything he did it was Joel’s drive to make new and improved products. Mr. Klippert was let go from PaperStone he owned it and sold it off to the company that contract produced it and you can see the quality drop the product took this past year. The corprate execs. at Paneltech are from the forest products industry they don’t care about the environment they just want profit. Mr. Klippert cares and puts his reputation out there and I’m happy to buy his products. The only people not truthful about PaperStone were the execs. at Paneltech. They weren’t using recycled paper on a product they were supposed to and the 100% water based resins aren’t & they said they were. They really pulled a fast one when they said they could make the product color fast. I heard that straight from the presidents mouth and look at all the color problems PaperStone had this past year. I can’t wait to spec. a new job with EcoTop and not have to worry about color change! Keep up the good work Joel!
would love to see an ecotop counter. are there any installations or distributors in NW CT yet? the product sounds great, but how does it look?
Where around Seattle, can this product be viewed? Or are samples available? Are the new colors in production? It looks fascinating.
I saw Ecotop yesterday and got very excited. I’m planning my kitchen remodel and had not heard of Ecotop. I love the way it looks and feels, and reading the above has reassured me about its durability. I’d like to see more colors, but am willing to change my palette and use Palomino if I don’t see other choices this month. Thank you for working to make a better world. It’s great that it will be a prettier one as well.
MJ Levine,
We are told you can view the EcoTop product at the Klip BioTechnologies showroom in Puyallup, WA.
Joel,
The product looks great and we are hoping to use it in our new kitchen and bathrooms. Have your distributers been confirmed? Where can we we buy ecotop in Canada?
Thanks
is Ecotop available for installation yet? Anywhere in Vancouver selling?Anyone yet tried it in their home?
And how about pricing?
Jan,
EcoTop can be purchase directly from Klip Biotechnologies at 1-253-507-4622. Retail price is $35 square foot. You can visit their showroom in Puyallup. I highly recommend seeing the product in a size larger than a 3″x3″ sample. It is very impressive.
I’m a sustainable renovator in Whistler, BC. Where can we get this product in Vancouver?
Is there now an Ecotop brown and, if so, where I can see it in New York. I’m ready to order it for my new kitchen and laundry counters but I’d like to see it first.
We offer green materials like IceStone and PaperStone. It is nice to see that their are other green innovations moving forward
Can this be seen anywhere on the lower mainland?What is the price?
Hi,
I live in Vancouver and would like to get my hands on a sample of this product. I can’t seem to find any information as to where I can find this product or where I can look at it.
Please help!
Christine
Hi Christine,
Simply call the factory in lower Washington State and they can set you with samples, a location to see the product, or you can purchase directly from them. It is a great product. I will soon be putting it in my laundry room.
Here is a link to our article with the phone number…
http://www.getwithgreen.com/2008/04/14/countertops-how-to-get-your-green-ecotop-kitchen-or-bathroom-counter/
Regards,
David