We Got Green: Jack Johnson – what are we handing down to our children?
Treehugger recently ran an interesting set of videos highlighting Jack Johnson, and the story behind his latest album (Sleep through the Static). In one particular segment Jack Johnson talks about improvements to his home, and his responsibility as a parent when asked, “As a father do you feel more responsible for the type of world you’re handing down to the next generation?”
Jack Johnson?s record label, Brushfire Records, is blazing a trail in environmental responsibility among record labels. Brushfire is headquartered in a newly-renovated green building, leveraging a number of innovative features to keep their environmental impact low. These features include: solar panels providing all power for offices and studio, interior/exterior wall insulation made from100% post consumer waste (cotton from blue jean scraps), Duro-Last green roof, and recycled shingles. In addition, the label pays close attention to its internal operations, monitoring energy use and increasing efficiency through lighting and fixtures, reducing office waste and ensuring company-wide recycling, sourcing sustainable goods for office supplies and other operational needs, and offsetting all company CO2 emissions.