WINDOWS: Research shows shift in home improvement trends

We continue to bring you eco-friendly Pella news and information because they are the one manufacturer out there telling a story today.  Hot off the press is this Pella sponsored survey released today telling how American’s feel about replacing their windows — and the energy efficiency it provides…

Research shows shift in home improvement trends
? Americans would choose new windows over kitchen remodel ?
[02-12-2008]

As the housing economy slows and energy costs accelerate, Americans are looking for home improvement projects that work to add value to their home and add to their monthly savings. In a national study conducted by Kelton Research, over 44% of homeowners surveyed said that if presented with the free services of a contractor, window replacement would be more important than a variety of popular home improvements like a kitchen remodel, installing new carpeting, landscaping the yard or building a new deck.

?A majority of American homeowners (51%) said their windows aren?t ?green? or energy-efficient enough,? said Elaine Sagers, vice president of marketing, Pella® Windows & Doors. ?That fact combined with this new sense of practicality about home improvement projects tells us that many consumers are truly looking for ways to reduce how much their house actually costs them in monthly bills and upkeep.?

In the study, 51% of Americans said that of anything in their home windows offer the most potential when it comes to energy efficiency ? even more than other products including lights (48%), insulation (48%) and heating systems (43%).

Green is taking root
65% of homeowners believe that energy efficiency is the most important quality to consider when choosing new Read more

 Print This Post

« Previous Page